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WEARABLE FUTURE

At Coachella, Gap’s Hoodie House drove over 1 million views

  • By HOM Social
  • April 20, 2026

Gap’s Hoodie House Coachella debut brought the kind of visibility most brands are chasing in their festival activations, especially as the event becomes more crowded. Coachella draws an average

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WEARABLE FUTURE

Booth fire at Ulta Beauty World puts show opening in question

  • By HOM Social
  • April 15, 2026

A fire broke out overnight at the Orlando convention center ahead of the Ulta Beauty World consumer show, which is set to start Thursday.  As reported by local Orlando

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